In the pre­vi­ous arti­cle, we talked about “The Rise Of An Intelligent Consumer”. (If you haven’t read it…I rec­om­mend you start there)

From the pre­vi­ous arti­cle, we now understand:

1. ‘Intelligent con­sumers’ are the buy­ers that small busi­nesses must focus their mar­ket­ing and sales efforts towards.
2. ‘Intelligent con­sumers’ are dri­ven towards becom­ing more edu­cated on the top­ics of the prod­ucts and ser­vices they plan on purchasing.
3. Most main­stream pub­li­ca­tions and con­sumer research resources tend to over look small busi­nesses, even if they are the best at what they do.
4. In order to tar­get these ‘intel­li­gent con­sumers’ you must pro­vide them with VALUE, and become their expert resource for infor­ma­tion related to your prod­ucts and services.

So how do you…a small busi­ness owner become an expert resource and pro­vide infor­ma­tion for these ‘intel­li­gent consumers’?

Well…If you’re read­ing this arti­cle, you’re look­ing directly at the answer.

The inter­net

The inter­net has become the lead­ing fac­tor in the evo­lu­tion of small busi­ness mar­ket­ing. It’s afford­able, reli­able, effec­tive, and has the fastest grow­ing pop­u­lar­ity of any tech­no­log­i­cal break­through in the 20^th and 21^st century.

Small busi­nesses, who fail to imple­ment an effec­tive online pres­ence, are unfor­tu­nately doomed to see lit­tle to no growth in the com­ing years.

So, how do you take advan­tage of these oppor­tu­ni­ties and secure your small business’s abil­ity to com­pete in the 21^st century?

The aver­age American cit­i­zen, with inter­net access, spends roughly 4 to 5 hours a day on the inter­net. This means 4 to 5 hours of research­ing, shop­ping, social­iz­ing, lis­ten to music, watch­ing movies, and play­ing games.

Small busi­nesses now have a huge oppor­tu­nity and new respon­si­bil­ity for future suc­cess and growth in the 21^st century.

SEO, Information (or arti­cle) mar­ket­ing, and Social Networking.

These fac­tors have paved the way for an effec­tive, afford­able, and nec­es­sary method of mar­ket­ing for any small busi­ness look­ing to grow and compete.

Most small busi­nesses have some form of online vis­i­bil­ity, some with local phone­book direc­tory web­sites, and many with their own web­sites. The sad part about this is that most of these small busi­nesses quickly acquire a bad taste for inter­net mar­ket­ing, because of the poor results they received from their past efforts.

The issue here is that there is a level of com­plex­ity when cre­at­ing an effec­tive online pres­ence in all of the right places, at the right times, and in front of the right peo­ple. It takes an effec­tive online pres­ence cam­paign to really see any form of results from the efforts put forth on the inter­net. You may own a website…but do you know if it has had any SEO (search engine opti­miza­tion), does your web­site pro­vide any added value to your cur­rent and poten­tial clients, is your web­site being pro­moted any­where else on the inter­net, and do you have a method of cap­tur­ing pos­si­ble leads for future sales and mar­ket­ing efforts?

If you don’t know, you can click on any of the above terms to learn more about what they are and how they are imple­mented. Or you can per­son­ally give us a call (281–764-1164) or shoot us an e-mail, and we will be more than happy to take a look at your web­site or talk to you about how easy it really is to get you mov­ing towards secur­ing your small business’s oppor­tu­nity to com­pete and grow in the 21^st century.

Travis Gutierrez — Owner
Phoenix Small Business Solutions

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